Created as part of the administrative reform of 1836, the Municipality of Boticas is located in Trás-os-Montes, in the district of Vila Real, in the lands of Barroso, a World Agricultural Heritage Site. This distinction was awarded by the FAO, the United Nations Food and Agriculture Organisation, on the basis of the genuineness of the territory, the traditional way of working the land and treating the livestock, and the community spirit of its inhabitants.

Boticas is home to a wealth of natural resources, reflected in the quality of its landscapes and products. These are the fruits of an economy dominated by livestock production and agriculture, with a strong rural character, and which, by preserving traditions, allows the quality and genuineness of regional products to be maintained. Examples include traditional smoked meats, Carne Barrosã beef and Mel de Barroso honey (both with protected designations of origin).

SAM_0492
Nadir Afonso
IMG_0803
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The new identity and communication are inspired by decorative ironwork and embroidery, seeking to create a bridge between tradition and contemporaneity. This connection materialises in the reproduction of elements of material and immaterial heritage, expressed in around eighty illustrations which, interconnected in a network, evoke the spirit of mutual help and collaboration still present in the fifty-five villages that make up the municipality of Boticas.

Mockups Design
Mockups Design
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Mockups Design
Mockups Design
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The logo maintains the concept of the previous one, assuming itself as a formal evolution of it (see comparison here). Institutional and tourism versions, and their visual signatures.
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Folder_Mockup_1C3
Folder_Mockup_3C
Folder_Mockup_1C2verso2
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Lanyard_Mockup_1_C
Business_Card_Mockup_3B
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General bilingual leaflet with useful, promotional information and twenty-two suggestions for visits, ordered by proximity to the town of Boticas. The QR codes open the coordinates of the sites on Google Maps.

Diptychs with complementary information, specific to each equipment.

SAMSUNG CSC
SAMSUNG CSC
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Maps of the municipality and the town of Boticas, with useful information and suggestions for visits organised by proximity to the town, with the mupi, located in Praça do Município, as a reference point. The QR codes open the coordinates of the sites on Google Maps.

Copos B
Sacos BB-5
Var B
Estac BB
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T2 CMB
tshirt Boticas caixa I 24 B
Sacos papel B
T1 CMB
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Proposal to redesign the identity, standardise the communication of cultural facilities in the municipality of Boticas, and the development of a merchandising line.
Design, illustration, infographics, photography and content editing.
Município de Boticas, 2016 e 2021.

EN