The third anniversary of "Bolo Real Barrosão", a delicious exclusive that combines the traditional pastry of "bolo rei" (king cake) with the best smoked meat from Barroso, was the chosen occasion for "Boutique do Pão" and "Bolo Real Barrosão" to change their identity.
The new identity and communication, graphically unifies the offer of "Boutique do Pão", while positioning the "Bolo Real Barrosão" in a higher segment. The result of the combination of the rustic charm of the cake with the minimalist sophistication of the design.
Identity, art direction, photography and post-production of the communication of "Boutique do Pão".
"Boutique do Pão", 2018.