The "Cooperativa Agro Rural de Boticas" cooperative (Portuguese CAPOLIB) was founded in 1952 in the municipality of Boticas, Trás-os-Montes, in the region of Barroso, a region classified as World Agricultural Heritage by FAO, the Food and Agriculture Organization of the United Nations, based on the genuineness of the territory, the traditional way of working the land, treating the livestock and the communitarianism of its inhabitants. It currently has around 900 members and its mission is to help agricultural producers to increase and improve their production, by centralising purchases and commercialisation of their products.

The new visual identity and communication, cuts radically with an image that has changed little since the year the cooperative was founded (click here to view), reinforces the connection to the land and highlights the two most emblematic products, Carne Barrosã beef and Mel de Barroso honey, both with Protected Designation of Origin and deserving of dozens of awards. With a new language in cooperatives and which aims to communicate innovation, also through difference, in a traditionally conservative area, bringing together new and old, producers and consumers.

Em 2020 a CAPOLIB passou a disponibilizar na Loja Rural Produtos de Montanha – fruto de uma parceria entre com o Município de Boticas com o objetivo de valorizar os produtos endógenos e ajudar os produtores locais a escoar a sua produção –, novos produtos, para os quais foram desenvolvidos rótulos, embalagens, e nova comunicação, tendo por base a linha da identidade desenvolvida em 2016.