The third anniversary of "Bolo Real Barrosão", a delicious exclusive that combines the traditional pastry of "bolo rei" (king cake) with the best smoked meats from Barroso, was the chosen occasion for "Boutique do Pão" and "Bolo Real Barrosão" to change their identity.
The new identity and communication graphically standardises Boutique do Pão's offer, while positioning Bolo Real Barrosão in a higher segment, the result of combining the cake's rustic charm with the minimalist sophistication of the design.
Identity, art direction, photography and post-production of the communication of "Boutique do Pão".
"Boutique do Pão", 2018.